Brilliant promotion though, since it sounds like it's worth so much more! Meanwhile they bend you over on admin fees.
If you're speaking of what is so euphemistically known here in Florida as 'Dealer Pre Delivery Services Fee' or 'Dealer Fee' for short; Fields has one of the lowest I know of these days...$389. There are some dealerships here in Orlando, Napleton Chrysler Jeep Dodge comes to mind, that charges a $899 'dealer fee'. That's outrageous and they're not the only one in town that does it. None of those will ever see my shadow on their showroom floor.
One difference up here is that many of the dealers have new plates (not just the paper temporary ones) so if it's a new registration you get a 'real' license plate right away; compared to yours ours seems like a real bargain.
I haven't seen the ad but Fields FIAT posted the offer on Facebook.
For my PE, I paid only the $389.00 "Dealer Pre-Delivery Services Fee" (Doc Fee). The amount was part of the printed form whereas all of the other figures were typed in. Fields does provide a permanent license plate rather than the temporary paper one.
Fields FIAT announced their grand opening party on Friday, June 24, 2011 at 5:00pm.